2) GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS: birthday guests seldom dine alone on their birthday and often times they bring groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
4) LOW HANGING FRUIT: more than 55% of all Americans eat out on their birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
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